Is BMW i4 expensive? Why are BMW 4 Series so cheap

BMW, the iconic German automaker, has long been synonymous with luxury, performance, and engineering excellence. The brand’s cars are celebrated for their blend of sophistication and driving pleasure. Two models that often spark curiosity among car enthusiasts are the BMW i4 and the 4 Series. In this article, we aim to shed light on whether the BMW i4 is expensive and explore the reasons why BMW 4 Series cars are relatively affordable.

Understanding BMW i4 Pricing

When considering whether the BMW i4 is expensive, it’s essential to delve into the factors that influence its pricing.

Battery Technology: One of the most critical factors affecting the cost of electric vehicles like the i4 is the battery technology used. BMW, like other automakers, invests heavily in developing advanced batteries that offer higher capacity and longer ranges. These batteries are a significant portion of the vehicle’s cost. While this technology is becoming more affordable with time, it still contributes to the overall expense.

Range and Performance Options: The BMW i4 lineup includes various models with different ranges and performance capabilities. Models with longer ranges and higher performance naturally come with higher price tags. BMW aims to cater to a diverse audience, so it offers options for both those seeking range and those looking for sporty performance.

Luxury Features and Customization: BMW is renowned for offering a wide array of luxurious features and customization options. While these features enhance the driving experience and comfort, they also affect the price. Buyers who opt for extensive customization or more luxurious trims can expect to pay more for their BMW i4.

The BMW 4 Series: Affordable Luxury?

Now, let’s shift our focus to the BMW 4 Series and its reputation for being a relatively affordable BMW model.

Comparing Features and Technology: The 4 Series often benefits from technology and features introduced in BMW’s flagship models, such as the 5 and 7 Series. However, by the time these technologies make their way to the 4 Series, their production costs may have decreased. This allows BMW to offer a competitive price point while still providing a luxurious driving experience.

Target Audience and Market Positioning: BMW strategically positions the 4 Series to attract a broader range of customers. It’s often considered a sports coupe or convertible for enthusiasts seeking a balance between performance and affordability. By targeting a wider audience, BMW can achieve economies of scale, helping keep costs down.

Competition in the Luxury Car Segment: The luxury car market is highly competitive. BMW faces rivals like Mercedes-Benz, Audi, and Lexus. To maintain its market share, BMW must price its vehicles competitively. This competition contributes to the relatively affordable nature of the 4 Series.

BMW i4 vs. 4 Series: A Price Comparison

To better understand whether the BMW i4 is expensive, it’s helpful to compare its pricing with that of the 4 Series.

BMW i4 Pricing: The BMW i4 is positioned as an electric Gran Coupe, combining the practicality of a four-door sedan with electric power. Its pricing typically starts at a premium compared to the 4 Series due to the cost of electric technology. However, various configurations and options can significantly affect the final price.

BMW 4 Series Pricing: The 4 Series offers a diverse range of models, including coupes, convertibles, and Gran Coupes. Its starting price is generally more accessible than that of the i4. This affordability has contributed to its popularity among BMW enthusiasts.

The Value of BMW Vehicles

When considering whether a BMW is expensive, it’s crucial to evaluate the value offered. BMW cars, whether the i4 or the 4 Series, provide a compelling blend of performance, luxury, and engineering excellence. They represent a symbol of prestige and driving pleasure. While the initial purchase price may vary, BMWs offer long-term value through their quality, durability, and driving experience.

Common Misconceptions

There are common misconceptions about BMW pricing. Some might assume that all BMWs are prohibitively expensive, while others might expect all models to be budget-friendly. It’s essential to dispel these misconceptions by acknowledging the diversity within the BMW lineup.

Factors to Consider When Buying a BMW

When contemplating a BMW purchase, there are several factors to consider. These include your budget, driving preferences, desired features, and long-term goals. Assessing these factors can help you make an informed decision about whether a BMW, whether it’s an i4 or a 4 Series, aligns with your needs and expectations.


In conclusion, whether the BMW i4 is expensive depends on various factors, including the specific model, features, and technology choices. The 4 Series, while known for its affordability among BMWs, offers an attractive blend of luxury and performance. BMW vehicles, regardless of model, are investments in quality and driving enjoyment. Understanding your priorities and evaluating the options available will help you make an informed choice when considering a BMW purchase. Ultimately, the value a BMW provides goes beyond the price tag, making it a brand that continues to captivate drivers worldwide.